NEWS / FEATURES

A Regional Review

Story by Hilary Berg | Photos by Andrea Johnson

Consumers thirst for education in regard to important purchases. For serious wine buyers, that desire is even stronger. Many are still learning about Oregon — education about all the regions and their wineries is a never-ending quest. It has become the mission of many Oregon makers, managers and marketers to get the word out about the state’s wine and diverse regions that put our industry on the world-class map.

With education, comes studying and lots of reading, which is what OWP hopes you do over the next several pages. In this feature, you will find a break down of Oregon’s 16 AVAs (American Viticultural Areas) as well as a group of regional promotional groups that have formed in the vast super-AVA of the Willamette Valley for the purpose of educating consumers and drawing tourists.

Some of these groups would like an AVA at the end of their names, but, of course, the long and painstaking process of approval from the Alcohol and Tobacco Tax and Trade Bureau (TTB) and the U.S. Department of the Treasury will decide on their fate. Geographic location, climate, soil and topography are taken into consideration when applying for an AVA designation. As of January 2010, a total of 198 AVAs have been granted official status.

Whether you’re visiting an AVA or an organized wine region, you will find each one has its own narrative to tell. So, for the sake of education, grab a glass and settle in for a long, lingering lesson on Oregon wine.

Willamette Valley AVA

Chehalem Mountains / Ribbon Ridge AVA
Chehalem Mountains Winegrowers Association

Dundee Hills AVA
Dundee Hills Winegrowers Association

Yamhill-Carlton AVA
Yamhill-Carlton Winegrowers Association

Eola-Amity Hills AVA
Eola-Amity Hills Wineries Association

McMinnville AVA
McMinnville Winegrowers Association

Southern Oregon AVA
Southern Oregon Winery Association

Umpqua Valley AVA
Umpqua Valley Winegrowers Association

Red Hill Douglas County AVA

Rogue Valley AVA
Rogue Valley Winegrowers Association

Applegate Valley AVA
Applegate Valley Wine Trail

Columbia Gorge AVA
Columbia Gorge Winegrowers Association

Columbia Valley AVA

Walla Walla Valley AVA
Walla Walla Valley Wine Alliance

Snake River Valley
Idaho Grape Growers & Wine Producers Commission

OREGON'S NON-AVA AFFILIATED REGIONAL GROUPS

North Willamette Vintners
PDX Urban Wineries
East Valley (Willamette) Wine Tour
Mid-Valley (Willamette) Wine Trail
McMinnville Downtown Wineries Association
South Willamette Wineries Association
Winegrowers Association of Central Oregon

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