Define Your Brand

Gone are the days of defining your company as being a small, craft producer of superior quality wine, beer, spirits, cider, mead, etc. To compete and remain viable you must clearly differentiate your brand from the swollen shelves of competitors. Unique, clear and memorable now rule the day. It’s time to be sure your brand is as strong as it can be. Gain a clear understanding of what a “brand” is, why it matters and how to apply it to your business. This seminar will walk you through the brand planning process and allow you to define or strengthen your brand and leave with the tools and foresight necessary to manage it effectively. This is a great starter course for the series as several of the seminars will refer back to your brand and its application

Fee: $125