Maximizing Club Sales

Club member rentation is one of the biggest challenges in wine club management. While it would be nice if everyone joined just for regular access to your products, this is rarely the case. Uncovering what attracts, retains and stimulates club members into increased purchases will be the focus of this seminar. A thorough discussion of the types of members, their motivations and how they connect with your brand will set the foundation for a discussion of what kinds of programs, offerings, and access should be offered to members and where to not only set your boundaries but your expectations as well. We'll dig into best practices, event and fee structures and opportunities to extend your engagement outside the walls of your facility.

Fee: $125