| Location: | Northwest Viticulture Center |
| Map: | 215 Doaks Ferry Road Northwest, Salem, Oregon 97304 |
| Phone: | 503-310-1988 |
| Email: | dewey@fermentmarketing.com |
| Website: | http://www.fermentmarketing.com/bips-at-chemeketa.html |
| All Dates: |
Selling Skills & Hospitality
The purpose of this six hour seminar is to help you see your direct to consumer offering with fresh eyes. Relate to the new guests arriving in your tasting room each day as well as returning guests. Focus on who you are and connect your product to their needs.
Understand how your presentation, from the parking lot to counter impacts buying decisions and brand perceptions. How employee attitude and appearance impact consumer engagement.
Consider selling skills, customer buying types and learn how to ask for the sale whether you are selling bottles (or cases) of wine, beer or spirits or inviting visitors to become a long term part of your business by joining your wine club.
You will leave with suggestions and tools geared toward supporting your message through the guest interaction. Strategies aimed at making the visit unique, brand appropriate and memorable.
Fee: $175
