Working With the Media

Learn from wine industry media leader Cole Danehower in this 4 hour intensive seminar. Whether it is in print, online, or social, "the media" are everywhere and very important in helping you tell the story of your product and your brand. But what does the media want? What kinds of information, in what formats, do you need to have for them? How do you work with media people? What constitutes "news" and a "story." Why aren't you getting the publicity you know you deserve? This seminar will give you the knowledge, perspective, and tools needed to increase the effectiveness of your media coverage. Understanding what editors want, what does or doesn't attract attention. Having a sense of timing, voice and attitude in your communications - these are some of the things you'll walk away with from this seminar.

Fee: $125